Reel Health Network

Director of Creative and Production

May 2012 – March 2020

Greater Detroit Area

 

Co-founder and co-owner of the Reel Health Network, who specializes in creating custom, turn-key individualized television networks broadcast in healthcare facility waiting rooms and offices located across the country.

Responsible for:

 

  • Creating, editing, procuring and producing the programming for hundreds of customized television networks. This includes negotiating, creating and maintaining relationships with content providers ranging from industry standards such as AOL, Fox, NPN and Screenplay.
     

  • In charge of creating and overseeing the production of all ancillary materials, such as print publications, websites, advertising, marketing pieces, and promotions, along with the hiring of third-party vendors/staff on an as-needed basis
     

  • Researching, testing, and purchasing of media player hardware, peripherals, and content-management software, in particular Scala Content Manager.
     

  • In charge of vetting, scheduling, and programming hundreds of individual television networks, as well as handling hardware/software/training support for digital signage issues.

     

Accomplishments:
 

  • Over the course of eight years, I have increased RHN's audience from thousands of viewers at 23 urology practices in SE Michigan, to millions of viewers at hundreds of locations spanning the country -- including healthcare industry giants like Henry Ford Health System, St. John Providence, Crittenton and Ascension Healthcare.
     

  • Through constant contact with the marketing departments of healthcare systems of all shapes and sizes, I have developed a deep understanding of their marketing needs, and how to navigate the corporate waters in order to be able to quickly turn around time-sensitive content. This experience is also applicable when working with the "sponsor" side of these marketing relationships.
     

  • Oversee a department of five


I am currently on indefinite hiatus until the COVID situation and management issues have been resolved.

 

 

R.E.N. Publishing

Art & Production Director

January 1995 – March 2020

Chicago, IL

 

NOTE: An ongoing, part-time, remote position, I perform duties as both Art & Production Director for the following publications: Chicago Bride Magazine, Inland Architect Magazine, Real Estate News, and New Accountant Magazine. 

Specific duties include: 

  • Monitoring printing and out-of-house pre-press activities for quality control; 

  • Creating layouts, advertisements and promotional pieces, as well as writing and editing copy;

  • Coordinating the efforts of freelance writers, photographers, stylists, models, etc.; 

  • Bidding jobs to outside vendors, as well as creating and managing production orders.

 

I am currently on indefinite hiatus until the COVID situation has been resolved.
 

 

"The Marian Anderson Awards"

Writer/Producer/Editor 

ABC Television/Philadelphia Festival for the Performing Arts

August 2003 – March 2014

Philadelphia, PA

Duties included writing, producing/editing video packages, along with the acquisition of video/photo/musical elements for packages, creating/producing graphics and additional video packages for both the live event and the subsequent television broadcast. 

Past honorees include Oprah Winfrey, Elizabeth Taylor, Harry Belafonte, Quincy Jones, Mia Farrow and Richard Gere.

 

 

 

"The XCC on FSN"

Executive Producer 

Fox Sports Net

March 2008 – March 2010

Troy, MI

 

Creator and Executive Producer of The XCC on FSN -- an hour-long, bimonthly Mixed Martial Arts show for Fox Sports Net. 

Duties included:

 

  • Writing script for co-hosts

  • Conducting fighter interviews

  • Producing and editing bio and feature packages

  • Overseeing post-production

  • Creating marketing materials, FSN promos, merchandise and TV spots

  • Working with vendors, venues and promoters

 

"The Back Room"

Writer/Producer 

HBO

June 2007 – November 2007

Hollywood, CA

Wrote, edited, and created graphics package for the pilot episode of The Upright Citizen Brigade's tribute to early 80's, late-night, cable tv -- THE BACK ROOM.

 

"The Very Funny Show"

Writer/Editor

Turner Broadcasting

Mar 2007 – Aug 2007

Hollywood, CA

Co-wrote, edited, created graphics package for, and co-scored five out of the ten episodes of the Matt Besser/Upright Citizens Brigade web-series THE VERY FUNNY SHOW for wtbs.com.

 

"Canoga Park"

Writer/Producer

Alta Loma Entertainment

November 2005 – July 2007

Hollywood, CA

As the Head Writer and a Story Producer for a 13-episode season of the sitcom CANOGA PARK, duties included: 
 

  • Supervising a writing staff of 5

  • Overseeing all script-related responsibilities

  • Coordinating the episode-specific efforts of Art Department, Wardrobe, Cast and Outside Vendors 

  • Developing production time-lines, schedules and budgets

 

 

 

"Badge Pranks"

Writer/Producer

Hallock Healey Entertainment

April 2005 – July 2005

Hollywood, CA

 

Writer and Producer for the hidden-camera television pilot, BADGE PRANKS.

 

 

"Nashville Star"

Marketing/Promotions & Casting

NBC Universal, Inc.

September 2003 – February 2005

Hollywood, CA

 

Created and designed both print and video promotional pieces for three seasons of the show NASHVILLE STAR.

 

 

 

"Crossballs"

Package Producer

Comedy Central

March 2004 – October 2004

Hollywood, CA

 

Co-produced graphics packages for Crossballs, a faux-talkshow created by Matt Besser and The Upright Citizen's Brigade.

 

 

"Brand X"

Producing Editor 

WB Network/Radical Media

April 2003 – June 2003

Santa Monica, CA


Wrote and edited pilot episode of this “Gen X” version of Consumer Reports.

 

 

CFQ Media

Web & Print Associate Editor

November 2002 – May 2003

Venice, CA

 

Designed and produced web sites for CINEFANTASTIQUE and FEMME FATALES magazines, as well as editing and writing content for both the web and print.

 

 

Leo Burnett, USA

Digital Creative Director

August 1995 – March 2001

Chicago, IL

Helped create the newly-formed “Digital Creative” group in 1996. As DCD, worked directly with traditional creative teams/groups, assisting in the creation of ad campaigns, promotions and direct marketing strategies, from a technological point of view. Clients included United Airlines, Hallmark, Kraft, Walt Disney World, Altoids, Art.com, Oldsmobile, Kellogg’s, and Coca-Cola.

Education

 

University of Kansas

BA/English, Film

1985 – 1989

Activities and Societies: Radio Host - KJHK; K.U. Film Board

 

 

Linguistico Italiano Dante Alighieri

Florence, Italy

Language Studies

1985